JBP Celebrates 50 Years with Vision for Sustainable Growth

JBP International Paint Co., Ltd., a leading manufacturer and distributor in Thailand’s paint industry, led by Mr Chongkol Rachanakul, President of JBP, organised the event “JBP Sustainable Innovation Journey Together” to announce the company’s vision and strategic direction towards a sustainable future. The event also marked JBP’s 50th anniversary and declared the company’s readiness to take over management of the CIC brand from Credo International Co., Ltd., effective 1 January 2025.
Mr Chongkol Rachanakul shared JBP’s half-century journey and thanked partners for supporting JBP’s sustainable future. He also announced JBP’s preparations for future business growth.

Another highlight of the event was the handover ceremony, during which Credo International Co., Ltd. transferred the rights to manufacture and distribute CIC products to JBP. This transition reflects JBP’s commitment to sustainable business expansion. Mr Suchart Tienpothong, President of Credo International Co., Ltd., expressed his support for JBP in managing CIC’s brand and customer base. He assured that the transition would be smooth and conveyed his confidence that JBP will successfully grow CIC alongside its own brand on a sustainable path.

Ms Sorraphan Rachanakul, Chief Wellbeing Officer of JBP International Paint Co., Ltd., expressed her commitment to developing the CIC brand following its transfer from Credo International. She emphasised maintaining product quality and service standards while driving CIC’s growth alongside JBP, working towards a sustainable future together.
Mr Sarawut Rachanakul, Chief Executive Officer of JBP International Paint Co., Ltd., summarised the company’s vision and future growth direction. He stressed that the company’s past achievements are only the beginning of its journey towards a more sustainable future. JBP will continue to develop eco-friendly products, promote efficient resource utilisation, and uphold social responsibility. Additionally, the company plans to strengthen collaborations with domestic and international partners to advance closer to its Net Zero goal.
The “JBP Sustainable Innovation Journey Together” event marks an important step towards building a sustainable future, focusing on brand expansion, business growth, and fostering strong partnerships for stable and lasting growth.